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Category Archives: Hair care

How to Market Your Hair Care Products

Learn how to market hair products for remy hair.

Hair products for remy hair can help your customers look their best.

It may be unfair, but even the greatest products will gather dust on store shelves if they’re not marketed successfully. If buyers aren’t aware a product exists, obviously they won’t be able to buy it. If they see one product amongst a sea of similar products, they’re unlikely to choose it if they have no information about what sets it apart from competitors. Sure, stylists and users know hair products for remy hair are outstanding, but those unfamiliar with the brand won’t know unless you tell them through your marketing efforts.

Choose a Strategy

In the marketing world, the most common marketing strategies are differentiated, undifferentiated and concentrated. Before you set out to market RemySoft’s quality hair care products and sulfate free shampoo and conditioner line, identify your market. Will all potential customers find the same remy product characteristics appealing? If so, take an undifferentiated approach. On the other hand, if certain markets will find certain characteristics most appealing, take a differentiated approach. If you want to market only to one specific, well-defined target demographic, take a concentrated approach.

Conduct Test Marketing Campaigns

Before you put your eggs in one basket, conduct mini marketing test runs to identify what’s most effective. Make a list of what features your customers will probably appreciate the most about RemySoft’s quality hair care products and sulfate free shampoo and conditioner. Develop multiple ad campaigns, each highlighting a different product benefit. Ask customers to fill out surveys or simply question them about which ad approach resonated most with them.

Pull out All the Stops and Get Your Message out to the Masses

Launch your marketing campaign with a splash by holding an event to introduce it and to generate buzz and excitement. Consider holding an open house reception, a grand-opening celebration or a product release party. Your event can be as large or small as you see fit. Sometimes it makes sense to invite key customers and VIPs to a small, elegant soiree. Other times it makes sense to do it up big with a band or DJ, door prizes, hair show or free mini-hair-makeover opportunities.

After your launch party, it’s time to sustain the momentum of your marketing campaign. You have identified a message that will appeal to potential customers. Now you need to publicize that message. There are options for all budgets. Newspaper and local print publication advertising rates are typically more affordable than radio and TV commercials. Sometimes, the more expensive options would make little sense anyway. Make sure to focus your marketing dollars on opportunities that will bring your message to the demographic groups most apt to buy remy hair products.

If you’re launching a marketing campaign for remy hair products, you’ve already got the most important aspect of any marketing campaign. You’re marketing quality products that customers will love. That’s half the battle!

If you want to market remy hair care products, contact us to learn the key features and benefits of remy hair products.

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Tips for Winter Wig Care

Find out what quality hair care is needed in winter.

Quality hair care is necessary all year long, especially if you wear wigs.

As you can tell by the falling temperatures, winter is on the way. Just because we’re covering up with warm coats, scarves and gloves and staying indoors more often, winter is not the time to let quality hair care fall by the wayside. Unfortunately, the cold, dry air of winter can result in dry hair for your wig. Here are some tips to keep your wig looking great all winter long.

Moisturize

Using hair products for remy hair to keep your wig moisturized is extremely important. The dry air of winter can cause your wig to become brittle and dry. This could result in breakage. Use a wig shampoo and conditioner once a week to keep your hair properly moisturized.

Be sure to dry your wig before leaving home. Wearing a wet wig is always ill-advised but especially so during the winter. The wet hair combined with the outside chill could make you sick. In addition, when put together, the moisture in your wig and cold air will make the hair more brittle and dry.

Deep Condition

Don’t let your supply of hair products for remy hair run low during the winter because they will do your wig a world of good. Take the time to deep condition your wig with a masque for at least three to five minutes once every week. Going back and forth from the cold winter air outdoors and dry heat inside your home will use up all of the moisture in your wig. Deep conditioning will replenish that moisture.

In addition to deep conditioning, you should also periodically seal your hair strands by applying a serum and hydrating cream. Every couple of days, lightly spray your wig with conditioner water.

Keep It Covered

Nighttime care of your wig is crucial. You can’t just plop down under the warm, cozy covers without making sure your wig is ready for a good night’s sleep as well. Covering your wig with a satin scarf or bonnet at night will help keep it moisturized.

Wool coats are common winter attire, but they can brush against your wig and cause tangling and breakage. Wearing a hat is one option to protect your wig, but then you get the unfortunate looking hat hair effect once you take it off. That’s not such a great idea if you’re at work or an event where you need to look your best.

For an alternative to hat hair, try wrapping your hair underneath a silk or satin scarf. Then put your warm hat over the scarf. When you arrive at your destination, remove the hat and scarf and gently fluff your hair using your fingers or a brush. The added benefit of the scarf is it will prevent unruly and annoying static.

Winter is a busy time for many people. Just because holiday shopping and family time has you feeling frazzled, you don’t want to worry about your wig looking frazzled as well. To keep your wig in great shape during winter, take advantage of the many hair products for remy hair.

If you are searching for hair products for remy hair, contact us. Our wig shampoo and conditioner will keep your wig shiny and moisturized.

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How Genetics, Hormones and Medical Conditions Affect Hair Loss in Women

Can quality hair care minimize your hair loss.

Quality hair care can minimize hair loss.

Losing your hair can be a stressful experience, especially if you aren’t sure what is causing your hair loss. Quality hair care can decrease your risks of losing your hair due to poor washing practices, but it may not be enough to stop it altogether. Understanding the various causes of hair loss can help you determine whether you will need to purchase a wig in the future or if you can find ways to stop your potential hair loss.

Genetics

Looking at the other females in your family line can help you determine if you are at an increased risk of hair loss and may need to shop for a good wig shampoo and conditioner in your future. For instance, if your mother or grandmother had thinning hair, chances are you are likely to experience the same fate as you get older. In some cases, you may find your doctor can find ways to minimize or even stop the hair loss, but it’s important to accept the inevitable.

Hormones

The level of certain hormones in your body can greatly alter the way it functions. This means the loss of specific hormones as you age can contribute to your hair loss. Menopause is often one of the most likely culprits for female hair loss. During this time, the ovaries stop producing estrogen, but they can continue to produce testosterone, which can cause the hair follicles to thin and eventually stop growing. For most women, hair loss due to hormones is a slow, progressive problem, often identified by a widening part line or obvious thinning, rather than large bald spots.

Medical Conditions

Certain medical conditions are also known contributors to female hair loss. Most people are aware chemotherapy treatments for cancer can cause hair to fall out. If you don’t have hair loss or thinning in your family, particularly on the female side, you will need to see your doctor to determine whether hormones are the cause or if a medical condition may be behind your thinning hair. In cases where a medical condition is to blame, your doctor may be able to prescribe medication to reverse the effects.

No one likes to think about losing their hair; however, knowing what the causes of hair loss for women can be will help you identify the underlying issue and get treatment if possible. For those situations where treatment isn’t an option, purchasing a wig and a good wig shampoo and conditioner can be just the resolution you need to enjoy a healthy, full head of hair again. As long as you use good products for remy hair, no one will even know you are wearing a wig.

If you are looking for the best products for remy hair, contact us. We carry a full line of remy hair care products to keep your wig looking natural.

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Using Hair Shows to Market Your Remy Hair Care Product Business

Hair products for remy hair sell well at hair shows.

Use hair shows to market your hair products for remy hair.

Hair shows are becoming a great way for distributors to get their quality hair care products into the hands of their customers. Although hair conventions and other meetings have been the norm since the birth of cosmetology, these glitzy, full service versions have only recently become popular. Many aspiring product manufacturers or distributors have made names for themselves by attending and marketing their hair care products for remy hair in the heart of the hair world, the hair show. If you are looking to market your brand of wig care products, sulfate free shampoo and conditioners or other quality hair care, there are a few large hair shows you should consider for your marketing plan.

Beauty Expo USA

This beauty expo occurs every February in Las Vegas. Since its inception in 1998, this show has become one of the top beauty and hair shows in the United States. Attendees can watch seminars and visit a wide variety of vendors. Beauty Expo USA focuses on the latest trends and innovations, which is perfect for aspiring distributors of hair products for remy hair. Held at the Rio Hotel Convention Center, this expo is a great choice for anyone looking to get their foot in the door of the quality hair care world.

America’s Beauty Show

This melting pot of vendors and buyers takes place in beautiful downtown Chicago every March. Many of the latest innovations in quality hair care, such as sulfate free shampoo and conditioners, were seen first at the demonstrations during America’s Beauty Show. Along with vendor booths, the show also offers a large number of exhibitions for hair, makeup and style. This show presents a golden opportunity for anyone looking to get their brand noticed, especially new and innovative distributors.

Bronner Bros International Hair Show

Every February in Atlanta, this show becomes the mecca for stylists, vendors and patrons interested in African-American hair trends. This event continues to grow from year to year and has far surpassed its beginnings to become a large and extremely popular show. In fact, many of its attendees have no stake in hairstyling and beauty but want to be a part of the revelry and beauty of this event. New and existing distributors of extension and wig care products can join hundreds of other vendors to provide hands on demonstrations at this incredible yearly event.

If you are looking to become a distributor in the quality hair care industry and want to join the thousands of vendors at one of these fantastic hair shows, contact us. Our hair products for remy hair are a fantastic addition to your collection of hair and wig care products.

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Becoming a Product Distributor in the Remy Hair Care Industry

Do you carry hair care products for hair systems.

Hair systems require specific hair care products.

The remy hair care industry consists of many types of products and services, from stylist supplies and equipment to shampoos, conditioners and oils. There are also a number of remy hair products, such as wigs and extensions. Due to the sheer number of hair products for remy hair, there are many opportunities for distributors looking to enter the quality hair care industry. If you want to become a distributor of hair systems and sell products to retailers and other agents, there are a number of steps you should take to help your business succeed.

Identify What You Want to Sell

Because there are so many products to choose from, it is important to decide from the beginning which quality hair care products you would like to focus on. For example, you could focus on sulfate free hair systems, such as shampoos, conditioners and hair treatments. You could also sell remy hair pieces or styling tools. Don’t worry about having to choose one and stick with it because many distributors start with one product line and expand as they grow.

Make Connections

Once you decide what you want to sell, you have to figure out how you’re going to get your hair products for remy hair. Contact wholesale manufacturers and distributors and request wholesale catalogs to obtain information about becoming a product distributor. Once you have a relationship with them, you can begin obtaining your products for sale.

Take Care of Business

Once you have a product and some connections, you’ll need to work on the business side of your product distribution. Creating a business plan will help you track your goals and take care of other objectives, such as financing, costs, a location for your business, employee relations, marketing and other essential tools for running your quality hair care business.

Price and Sell

After you figure out your business model, you’ll need to price and sell your products. Joining industry organizations, such as The Salon and Spa Association, going to conferences and having a presence at major hair shows will help get your brand in the hands of your consumers.

If you are looking to join the quality hair care industry and sell hair products for remy hair, contact us. Our exclusive line of products provides the care your customers need for their remy hair enhancements.

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How to Become a Remy Hair Care Product Vendor

Offer wig shampoo and conditioner to your customers.

Offering wig shampoo or conditioner can better serve all your customers.

Hair weaves, wigs and extensions are big business. If you’re a hairstylist or beauty supply store owner, you may want to devise and recommend a quality hair system to your customers who wear remy hair. One way to do so is by selling remy hair care products, such as wig shampoo and conditioner. Getting your hair care product business off the ground doesn’t have to be difficult. Here are a few points you need to know to get started.

Research Wholesalers

Many wholesalers are looking for vendors to sell their products. Check the terms and conditions and look for special offers. Many have an active Internet presence so this can be a good way to find them. Some wholesalers will permit you to start selling free of charge. Others will require you to register as a distributor. In this case, you will have to pay a fee, which will give you access to sales support and marketing materials.

Check Their Reputation

As you narrow down your list of prospects, look for online reviews from resellers. You want to know if the wholesaler is reliable and provides timely stock. If you can locate other vendors, reach out to them and see if they will provide feedback; however, if you’re a brick-and-mortar retailer, you should contact vendors in other states so they don’t view you as competition. Also, consult with the attorney general’s office where the wholesaler is located to make sure no complaints have been filed.

Place Your Order

Order your remy hair care products, such as wig shampoo and conditioner, from the wholesaler. Make sure you understand any requirements, such as the number of products you need to order to maintain your reselling ability. Select products that will enable you to promote a logical hair system for your customers. If you are unsure what to order, seek recommendations from the wholesaler and other vendors.

Get Tech Savvy

You should have an online presence, even if you have an existing salon or shop. A website highlighting your best shampoo and conditioner for extensions will be seen by potential customers around the world. Set up accounts and become proficient in social media as well. Your tech-savvy, smartphone-using customers will appreciate the ability to interact with you on Twitter and Facebook.

Promote Your Business

There are a large number of ways to promote your business online. Social media can help with this. You can also buy online ads. There is also the good old word of mouth. If you have an existing salon or beauty supply store, tell your regular customers about the new wig shampoo and conditioner you have for sale.

Whether you’re a hairstylist or retailer, it is highly likely you deal with hair weaves, wigs and extensions. When you become a remy hair care product vendor, you not only enhance your customers’ hair system, you increase your bottom line.

If you are considering becoming a remy hair care product vendor, contact us. We have the products you need to keep your customers happy with their remy hair.

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Adding Remy Hair Care Products to Your Business

The right products provide quality hair care.

Quality hair care requires using the right products.

Providing quality hair care is the cornerstone for many salons and beauty supply businesses. If you already sell wigs and extensions, a natural transition is to add hair products for remy hair, such as sulfate free shampoo and conditioner. Here are a few ways to get started.

Learn about Remy Hair Products

Talk to licensed hairstylists, read Internet forums and study cosmetology books and beauty magazines. You need to be able to properly explain the differences between hair types and offer product suggestions. Your customer will feel confident and satisfied in their purchases if you can enthusiastically discuss the benefits of sulfate free shampoo and conditioner. A satisfied customer will return in the future.

Offer Incentives

Give coupons or special “buy one, get one” deals to customers who buy from you. You are one in a sea of thousands of beauty supply retailers and you have to stand out from your competition.

Give Discounts to Professionals

To obtain repeat business, offer 20 to 35 percent off discounts to cosmetology students and salon professionals. These clients are important because they will usually buy larger quantities of product than regular customers. This will help you recover the cost of the discount.

Pick Your Venue

If you do not have an established physical store or salon, you need to decide where to sell your products. A brick-and-mortar location may not be the right decision for someone just starting out, but an online shop or flea market sales might be possibilities. Retailers without a physical location also will need storage space free of dust, dirt and pets. Larger businesses may need a commercial storage facility or warehouses, while smaller sellers can use storage containers in their spare closet.

Make Extra Money

Don’t miss out on an opportunity to make extra money. Customers are already coming to you for sulfate free shampoo and conditioner, and it is likely they will need additional weaving products, such as remy hair, bonding glue and weaving needles. Selling these items can help increase your profits.

Market Your Business

Make yourself known in your local community. Sponsor a hair or fashion show. Make charitable donations, such as to organizations that work with those who experienced hair loss due to cancer or alopecia. Don’t forget about social media. Write a blog and post to Facebook and Twitter about your great products and the wonderful things you are doing in the community. Participate in Internet forums by giving styling advice.

If you are looking to sell hair products for remy hair, contact us. Our products will give your customers the fresh new look they desire.

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Can I Use Regular Shampoo on Synthetic Wigs or Hair Extensions?

Find out how to care for synthetic wigs.

Learning how to care for synthetic wigs will keep them looking new.

You may wear them on a regular basis but do you know how to care for synthetic wigs or hair extensions? There are a lot of varied opinions regarding what type of wig shampoo and conditioner to use. Often up for debate is whether it is okay to use the same products you use for your real hair.

The Answer Is No

Your real hair is made of protein, while synthetic hair comes from specially formulated plastic. Clearly, these are quite different. Conditioners made for human hair include ingredients to penetrate the cuticle, thus providing strength, moisture and lubrication. These conditioners are mainly water-based and also contain mild detergents, oils, humectants and proteins. Most of the ingredients in conditioners for human hair are absorbed by our hair and are rinsed out easily. Since synthetic hair cannot absorb anything, it doesn’t need anywhere near the number of ingredients to cleanse and style it.

Synthetic hair has a few basic needs. It should be kept clean since dust and environmental pollution can weigh down the fibers and make it look dull. Regular shampoos are often too harsh since synthetic hair does not need the strong detergents to keep it clean. Regular conditioners also include too many ingredients and will weigh synthetic hair down, which can result in a dull-looking wig.

Your Synthetic Hair Care Routine

It is important to develop a consistent routine to care for your synthetic wig or extensions. Take some time to gently but thoroughly brush your hair with a wig brush. Do not brush a curly wig; just use your fingers to remove the tangles. Purchase wig shampoo formulated for synthetic wigs. Turn the wig inside out and place it in your sink. Mix cold water with two caps of shampoo. Let the wig soak for five minutes. Rid the wig of shampoo by rinsing gently and then repeat the same steps with wig conditioner.

To dry, wrap your wig in a towel and pat the excess water out. Do not rub the wig against the towel. Do not comb or brush the wig while it is wet. Allow your wig to air dry on a wig stand. You should not use a curling iron, hair dryer or any other heated products. Doing so will damage the fibers. After the wig is dry, you can comb or brush it to style and add finishing spray for shine.

The upkeep for synthetic wigs and hair extensions requires only a small amount of time and effort. However, you should be careful not to use the same products for synthetic hair as you would your real hair. Using specially formulated wig shampoo and conditioner can keep your synthetic hair looking stylish and presentable.

If you need information on wig shampoo and conditioner for synthetic wigs or hair extensions, contact us. We have the products you need to help maintain your look.

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Common Misconceptions of Wearing a Wig during or after Chemo

Hair care is important when wearing wigs.

The right hair care will ensure your wig stays looking natural.

The idea of losing your hair can be one of the most difficult aspects of going through chemotherapy. For many people, the idea of wearing a lace cap and wig can make them feel uncomfortable or inadequate. There are many misconceptions floating around, especially in terms of whether they are color safe and what type of hair care they require. Understanding the myths can help you feel more confident so you can maintain a sense of normalcy during and after your treatments.

It Looks Fake

The biggest concern for cancer patients is whether the wig looks real. If you are afraid the wig will look obviously fake, you are mistaken. In fact, many lace cap and wig manufacturers take great pride in creating realistic wigs that are virtually impossible to differentiate from real hair. Even if you choose a synthetic wig, chances are no one will be able to tell. Cancer patients can look just like they did before they lost their hair.

Wigs Make Your Head Sweat

The idea of a sweaty head is unappealing to most people. Fortunately, with the right hair care, your color safe wig shouldn’t make your head sweat any more than your real hair. Using a cap under your wig helps absorb any moisture and keep your head cool and dry.

A Wig Must Be Taped On

Just the thought of taping something to your head is enough to make you cringe. Fortunately, most wigs cancer patients use have an adjustable belt under the wig to ensure it fits securely. While some people prefer to use a thin layer of glue, the temporary use makes belt adjustments a more suitable option. There’s no need to use tape or any other adhesive.

Good Wigs Cost Too Much

If you need a lace cap and wig because of cancer treatments, chances are you won’t have to spend a lot to get a good wig. Many organizations offer special discounts to make high-quality hair replacements more affordable. Some places even offer free wigs to those who need them.

A Wig Slows Natural Hair Growth

After your treatments are over, you want your natural hair to grow back as quickly as possible. When it comes to wigs, some people believe wearing one slows natural hair growth. While it’s important to keep your wig off for periods of time, wearing it won’t cause problems with regrowth.

Wearing a lace cap and wig doesn’t have to carry a negative stigma, especially when you need one because of cancer treatments. For many people, wigs are a color safe option that look just like your natural hair. With the right hair care, no one will ever know you are wearing a wig. Don’t let the common misconceptions about wearing wigs turn you to scarves or keep you at home. A wig can be a great way to restore a sense of normalcy and aid in the emotional aspect of your recovery.

If you wear a wig due to hair loss and need the best hair care products, contact us. We carry a full line of products designed with wigs and hair replacement pieces in mind.

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How to Choose a Wig That’s the Right Color for Your Complexion

Learn how to find the right wig for your complexion.

Wigs come in a variety of colors and styles to suit anyone’s complexion.

Whether you are looking for a wig to change your hairstyle or want to cover hair loss from balding or a medical condition, it’s important to choose the right color for your complexion. If you choose a full or partial cap that doesn’t match your current look, you could find yourself dissatisfied with your choice. Because wigs can be expensive, knowing what to look for before you walk into your local wig shop can help you make the best choice the first time.

Understand Your Coloring

As you may know, people can either have warm or cool coloring. Your individual coloring is affected by your natural skin tone, eye color and hair color. How do you determine your color to make the right choice when buying a partial or full cap? To see the undertones in your hair, grab a handheld mirror and look at yourself in full sunlight. If you see orange, yellow or red, your coloring is warm. If you see blue, green or other cool colors, you have cooler tones. Knowing the tones present in your natural look can help you decide which hair products for Remy hair to choose.

Warm Colors

People with warm colors have similar characteristics. For example, they are more likely to:

  • Look better in gold jewelry
  • Have olive or dark skin
  • Tan easily
  • Have brown, green or hazel eyes
  • Have pink or gold undertones
  • Have deep brown, red or strawberry hair

If you have warm tones, you are more likely to look your best in partial cap or full cap wigs that are dark brown, chestnut or deep auburn with golden shades. Black may wash out your warm complexion and should be avoided to provide the best look.

Cool Colors

People with cooler tones usually look better in silver jewelry and often have:

  • Fair skin
  • Blue or green eyes
  • Dark brown or pale skin tones
  • Blue-black, coffee brown or ash brown hair

Cool-toned wig wearers should look for products for Remy hair with black, brown and blonde tones but should avoid yellow or golden highlights because these are more suited for warm-toned skin.

It’s easy to get the perfect wig when you know your complexion. People with warm tones look the best in wigs that also have warm tones, which is also true for those with cool tones. Before you go wig shopping for full caps or partial caps, make sure you know which tones work best with your skin.

If you are looking for the best Remy hair products to take care of your wig,contact us. Our experts have the advice you need to make the best of your human or synthetic hair.

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