It may be unfair, but even the greatest products will gather dust on store shelves if they’re not marketed successfully. If buyers aren’t aware a product exists, obviously they won’t be able to buy it. If they see one product amongst a sea of similar products, they’re unlikely to choose it if they have no information about what sets it apart from competitors. Sure, stylists and users know hair products for remy hair are outstanding, but those unfamiliar with the brand won’t know unless you tell them through your marketing efforts.
Choose a Strategy
In the marketing world, the most common marketing strategies are differentiated, undifferentiated and concentrated. Before you set out to market RemySoft’s quality hair care products and sulfate free shampoo and conditioner line, identify your market. Will all potential customers find the same remy product characteristics appealing? If so, take an undifferentiated approach. On the other hand, if certain markets will find certain characteristics most appealing, take a differentiated approach. If you want to market only to one specific, well-defined target demographic, take a concentrated approach.
Conduct Test Marketing Campaigns
Before you put your eggs in one basket, conduct mini marketing test runs to identify what’s most effective. Make a list of what features your customers will probably appreciate the most about RemySoft’s quality hair care products and sulfate free shampoo and conditioner. Develop multiple ad campaigns, each highlighting a different product benefit. Ask customers to fill out surveys or simply question them about which ad approach resonated most with them.
Pull out All the Stops and Get Your Message out to the Masses
Launch your marketing campaign with a splash by holding an event to introduce it and to generate buzz and excitement. Consider holding an open house reception, a grand-opening celebration or a product release party. Your event can be as large or small as you see fit. Sometimes it makes sense to invite key customers and VIPs to a small, elegant soiree. Other times it makes sense to do it up big with a band or DJ, door prizes, hair show or free mini-hair-makeover opportunities.
After your launch party, it’s time to sustain the momentum of your marketing campaign. You have identified a message that will appeal to potential customers. Now you need to publicize that message. There are options for all budgets. Newspaper and local print publication advertising rates are typically more affordable than radio and TV commercials. Sometimes, the more expensive options would make little sense anyway. Make sure to focus your marketing dollars on opportunities that will bring your message to the demographic groups most apt to buy remy hair products.
If you’re launching a marketing campaign for remy hair products, you’ve already got the most important aspect of any marketing campaign. You’re marketing quality products that customers will love. That’s half the battle!
If you want to market remy hair care products, contact us to learn the key features and benefits of remy hair products.